We are a Canadian platform built with one clear purpose: to make finding and working with an excellent personal trainer as simple, transparent, and accessible as possible for every person in Canada who wants to improve their physical and mental wellbeing through sport and structured exercise.
SportZen was founded in 2021 by a small team of athletes, fitness professionals, and technology specialists who shared a frustrating common experience: even as dedicated fitness enthusiasts with strong networks, they found it genuinely difficult to find truly great personal trainers when they moved to new cities or wanted to branch out into a different sport.
Word of mouth only reaches so far. Gym bulletin boards don't convey credentials or personality. Social media is full of great-looking content but very little that tells you whether a trainer actually gets results with real clients who look like you, with lives like yours. We built SportZen to solve that problem — systematically, at scale, and with the rigorous quality control that the fitness industry so desperately needed.
Today, SportZen is Canada's fastest-growing personal trainer marketplace, operating in 10 cities with over 500 verified coaches across more than 40 sports and disciplines. We have facilitated over 12,000 coaching relationships, and our average client satisfaction rating across all verified reviews stands at 4.8 out of 5 stars.
SportZen is more than a directory. We are an active quality assurance layer between coaches and clients — verifying credentials, curating profiles, enabling honest reviews, and supporting both sides of every coaching relationship.
Every trainer on SportZen passes a multi-stage verification process: credential check, insurance verification, criminal background screening, and reference validation before their profile goes live.
Only clients who have completed a verified booking can leave reviews. No incentivized or unverified testimonials — every rating reflects a genuine session experience.
Our multi-dimensional filter system considers sport, goal, experience level, gender preference, location, schedule, and budget to surface trainers who are genuinely right for each individual client.
We require every trainer on our platform to offer a complimentary introductory session. Zero financial risk for clients when trying a new coach — chemistry and competence first, payment later.
Our platform tools help both trainer and client track session attendance, progress toward stated goals, and training history — creating accountability and visibility across the whole relationship.
In the rare event of a disagreement between trainer and client, SportZen provides a formal mediation process — protecting both parties and maintaining the integrity of our platform's reputation.
A dedicated group of athletes, technologists, and customer success professionals committed to transforming how Canada accesses professional fitness coaching.
Former competitive swimmer and kinesiology graduate. Founded SportZen after spending three months trying — and failing — to find a qualified hockey strength coach in Calgary.
CSCS-certified strength coach with 14 years of industry experience. Leads our trainer vetting process and manages coach professional development partnerships.
Former Olympic-track physiotherapist turned UX researcher. Designed our matching algorithm and oversees all client satisfaction initiatives and dispute resolution processes.
Software engineer and amateur powerlifter who built the first version of SportZen's platform. Leads our engineering team and oversees platform security and data privacy.
Are you a certified personal trainer, sports coach, or fitness specialist looking to grow your client base, build your brand, and manage your bookings more efficiently? SportZen's partner programme is designed specifically for professional coaches who are serious about their craft and ready to reach thousands of motivated clients across Canada.
Your detailed profile — including your story, certifications, specialty tags, and verified client reviews — is displayed to thousands of active clients searching for coaches in your discipline and city every week.
Manage your entire session schedule, client communication, and payment collection through one simple platform — eliminating the administrative friction that costs coaches hours every week.
Verified reviews from real clients build your professional reputation in a way that social media followers cannot. Our review system rewards genuine results with genuine visibility.
SportZen charges no monthly subscription fees. We earn only when you earn — a transparent percentage of confirmed bookings, with no hidden costs or minimum commitment requirements.
Access your dashboard analytics — client acquisition trends, session completion rates, rating trajectories, and revenue reports — to make informed decisions about your coaching business.
Partners gain access to SportZen's quarterly professional development webinars, hosted by industry leaders in physiology, sports psychology, nutrition science, and coaching business development.
Joining SportZen as a trainer partner is free. We review every application personally to maintain the quality standard our clients trust. The process typically takes 5–7 business days from initial submission to profile activation.
Whether you're a client looking for help finding the right trainer, a coach interested in joining the platform, or a media or partnership inquiry, our team responds to every message within one business day.
Our head office handles platform operations, trainer partnerships, and media relations.
Office Address
2501 W William Cannon Dr,Phone
+1 512 764 9388Primary Contact
Lora Bennet